Bachelors and bottles – Greenpeace hits the Fieldays
I’ve always liked milk bottles (the lolly variety that is). And I’m quite partial to rural bachelors. So I’m feeling quite at home here at the Fieldays. Apart from the sweets and blokes, the site is a seething mass of people and tractors and electric fence systems. 130,000 + people are expected to pass through in the coming days. It’s the biggest agricultural event in the Southern Hemisphere. It’s quite extraordinary really. People were QUEUING outside the site at 8am and literally spilled into the site as the gates opened. I’ve never seen so many dry Driza-bones moving so quick.
Greenpeace is exhibiting here for the first time. We’ve set up a classic corner dairy, called Tried and True. We’re giving away value-added dairy products (ice-cream, yoghurt and cheese) and the aforementioned milk bottles. Our message is simple: commoditisation of our dairy products has led to a dramatic rise in the intensification of New Zealand farming, which has increased our greenhouse gas emissions and buggering up the environment in several other ways. In other words, somewhere a while back we took the wrong turn, and our farmers are now facing degradation of their land and soils and volatile returns. Read more »



