Bovines On Buses
It’s not quite snakes on planes, but Greenpeace’s new advertising campaign featuring cows on buses certainly gives new meaning to the term “movable feast” (if you’re not a vegetarian that is). The ads are intended to highlight the work we’re doing on climate change and agriculture.
The making of cows on buses
Designed by global ad agency Mojo, they use the exhaust smoke of the buses to great effect – when the bus smokes, it looks like the smoke is coming out of the cow’s mouth. In other words - methane! (Remember the “fart tax” was a misnomer, almost all methane emissions from cows come from belching). 
Turns out getting just the right shot of a New Zealand cow munching on pasture then putting it on the back of a bus is easier said than done. Thankfully our poster-cow Lynn (the Demi Moore of the bovine world) was impeccably behaved. We escorted her, her two minders and a photographer to a farm south of Auckland one mild spring morning in September and bribed her with cow biscuits to get the grazing angle just right.
The buses hit the road today – one in Auckland and one in Wellington.
We’ve also launched an exciting new section on our website (www.greenpeace.org.nz/smartfarming), looking at how New Zealand farmers can farm in a less emissions-intensive way.
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Wow - the buses look cool! I saw the one in Auckland yesterday - can you tell me which route they’re taking as would love to jump onboard the ‘cow bus’.
Great idea - and the smart farming sites really good - nice to see Greenpeace offering solutions rather than just ranting at people!
Look forward to your next ad campaign.
Wow… I didn’t realise that agriculture was such a climate polluter! I just read some of the information on the web site and am shocked at our lack of response to these emissions. Well done Greenpeace for getting such a simple message out to inform all of us. I am definitely gong to try and get more of my food from organic sources.
great work. i guess the impact of advertising such a comment leading up to an election would be far greater than otherwise. i’d urge more people to source their food from organic growers and suppliers.
That’s it! I’m going off the dairy.
Nice cow add, but more importantly, great work on the smart-farming site. I think greenies need to be more proactive about offering solutions. I’ve often noticed people seem to feel guilty, negative and defensive whenever something environment related gets mentioned. A lot more could be achieved if people felt the solutions were a bit sexier, money & time saving and less effort. I know it’s a heck of a lot of hard work saving the world, but you’ve got to keep the masses on your side too.
Clever idea to get this message across…I never realised the “Fart tax” was a misnomer. (But then so is the so called “anti smacking bill”: it should be called the “No longer allowed to assault children bill”.)
I will go and read what smart farming is all about.